The Italian approach to dressing often leans toward a kind of easy look that still feels well-arranged, even if it is not exactly rigid. The puff fold, sometimes linked to sprezzatura, is honestly one of the simplest pocket-square styles to redo. Rather than chasing perfect symmetry, the fabric gets sort of loosely gathered, and then tucked into the breast pocket, which gives you a softer, more natural result.
Choose the Right Pocket Square

Start with a pocket square made from silk, linen, or cotton; honestly, just pick what feels right. If you go with silk, it gives a softer, more fluid sort of shape. But linen or cotton, they usually brings out a more structured appearance, kinda cleaner-looking.
Lay It Flat

Place the pocket square on a clean, flat surface with the side you want visible facing upwards. Smooth out any major creases without worrying about making it perfectly flat.
Pinch the Centre

Put your thumb along with your index finger around the center of the fabric, then lift it upward in a gentle sort of way. Let everything else of the material drop on its own below your fingers, as it naturally wants to.
Gather the Fabric

With your other hand, loosely gather the hanging fabric rather than folding it into sharp, precise lines. The goal is a relaxed shape rather than perfect symmetry.
Fold the Bottom Up

Bring the lower portion of the fabric upwards so that the overall length is suitable for your jacket pocket. Keep the fold loose rather than pressing it flat.
Turn It Around

Rotate the pocket square so that the gathered section faces upwards. The visible fabric should have an intentionally relaxed appearance. Your pocket square is ready to place into your jacket pocket.
Place It Into the Breast Pocket

Slide the folded pocket square carefully into your jacket’s breast pocket. Push it down gently until the amount of fabric showing above the pocket feels right.
Adjust the Shape

Use your fingers to arrange the visible points and folds. Avoid making everything perfect; even a slightly irregular shape is part of the relaxed Italian aesthetic.
Keep the Height Modest

For an understated look, allow roughly 2–4cm of fabric to remain visible above the pocket. The exact amount depends on the jacket and pocket-square size.
Let It Look Natural

The key to this style is restraint. Don’t keep adjusting the fabric until it becomes perfectly symmetrical. A few soft folds and an uneven edge can create the effortless appearance associated with Italian tailoring.