Most visible ageing is not genetic. A large majority of it comes from a short list of things people do daily without connecting them to the face looking back in the mirror.
Skipping Sunscreen When It Is Not Sunny

This is the big one and it is not close. Dermatology research consistently attributes the large majority of visible facial ageing to ultraviolet exposure rather than to the passage of time itself. UVA passes straight through cloud and window glass, which means overcast days, office windows and long drives all count toward the total. Daily use in a British February feels absurd and does more for your face than any expensive serum ever will.
Chronic Short Sleep

A controlled study found that poor sleepers showed greater signs of intrinsic skin ageing and recovered noticeably more slowly from ultraviolet damage than good sleepers did. Skin repair happens overnight. Consistently cutting that window short removes the period in which the damage from the day gets undone.
Sleeping Face Down in the Pillow

Pressing one side of the face into fabric for eight hours a night creates compression lines that eventually stop bouncing back in the morning. Dermatologists call them sleep lines and they run in noticeably different directions from expression lines, which is how they can be identified. Back sleeping avoids the problem entirely, and a silk or satin pillowcase reduces the drag considerably if you cannot retrain your position.
Squinting All Day Without Realising

An out-of-date prescription, no sunglasses, or a screen at the wrong brightness produces thousands of small repeated muscle contractions around the eyes daily. Repeated folding is what eventually sets a line into the skin. An eye test and a decent pair of sunglasses address the cause rather than the result.
Scrubbing Your Face Too Hard

Over-cleansing and aggressive exfoliation strip the barrier that holds moisture in, leaving skin that looks dull, feels tight and reacts to everything. The tight squeaky feeling after washing is damage rather than cleanliness. A mild cleanser once or twice daily is sufficient for almost everybody.
A Diet Heavy in Sugar

Excess sugar in the bloodstream binds to proteins in a process called glycation, producing compounds that stiffen collagen and elastin and reduce the skin’s ability to spring back. It is a slow structural change rather than a temporary one, which is why it shows up gradually and does not reverse quickly.
Spending All Day With Your Head Forward

Hours looking down at a screen shortens the muscles at the front of the neck and creates horizontal creases across it, a pattern now commonly called tech neck. Posture also changes how the whole face sits. Raising the monitor and putting the phone at eye level costs nothing.
Repeated Cycles of Losing and Regaining Weight

Substantial weight fluctuating up and down repeatedly puts skin through cycles of stretching and slack that reduce its elasticity over time. This is an argument for gradual sustainable change rather than for anything drastic, and anybody whose relationship with food or weight feels difficult should talk to a doctor rather than to an article.